To optimize media on Cloudinary, you simply add a parameter, in this case f_auto, to the URL, as in this example:į_auto tells Cloudinary’s intelligent algorithm to automatically fetch formats after selecting the right format for each requesting browser. See this example of an asset’s delivery URL on Cloudinary: When serving an asset, Cloudinary delivers the URL via a fast content delivery network (CDN). However, this format works only in Safari without a plugin.įor insights on what is in store for next-generation formats, check out Cloudinary’s 2020 State of the Visual Media ReportĬloudinary’s f_auto capability delivers the most appropriate image format to the viewer’s browser, completely automatically.įirst, Cloudinary transforms media assets through dynamic HTTP or HTTPS URLs, assigning each media asset a unique URL and a public ID. This is a highly scalable ISO standard that enables individual parts of an image to be stored at different qualities.
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